Product Data & Marketing Integration
We structure product data and streamline marketing processes.
DataFisch supports international businesses with multilingual expertise and specialised workflows. Based in South Africa, we operate with a hybrid team model, ensuring agility in a fast‑changing market.
About us
Your Partner in Data Management & Marketing
DataFisch is a forward-thinking company based in South Africa, specialising in data management and marketing outsourcing. Our organisation is focused on being flexible, agile, and adaptable to meet the constant changes in the market. We embrace a modern working structure that is based on a hybrid team approach. Audrey Henning, the founder of DataFisch, brings over 17 years of experience in marketing and category management. Our goal is to provide customised services and support to our clients.
We have a team of highly skilled freelancers working in two teams:
- Data Management Team: We have expert data clerks fluent in German, French, Italian and Spanish. They have extensive experience in the efficient maintenance and management of product data and contribute their expertise to this critical area.
- Marketing Team: We collaborate closely with talented individuals specialised in digital marketing and design. They assist us in developing and implementing effective campaigns and visually appealing content, especially for large projects.
By closely integrating Data Management and Marketing, we are able to cover the entire lifecycle of product marketing, from product development and optimisation to targeted customer engagement, effective communication, and conversion. Our solutions are tailored to meet the unique needs and goals of our clients, helping them succeed in a competitive online business environment.
Data Management
We specialise in offering outsourcing services for product data management, tailored to your specific business context.
Our team delivers high-quality, curated data refinement – combining manual precision with thoughtfully integrated AI tools. This hybrid approach enables speed and structure, without compromising on detail or linguistic accuracy.
Having worked across diverse industries, DataFisch has developed a deep understanding of varying article and assortment structures, localisation nuances, and regulatory standards. This breadth of experience enables our team to adapt swiftly, refine precisely, and deliver consistently high-quality results. It’s not just expertise – it’s the foundation of our operational reliability.
Smart Technology Needs Smart Guidance – At DataFisch, AI isn’t used just because it’s trending. We apply it where it genuinely enhances processes – supporting manual data work, accelerating routine tasks, and improving consistency.
What matters is thoughtful application. Whether a workflow is automated or manual, every outcome is curated, verified, and adapted to its context. True efficiency only happens when technology and expertise work hand in hand.
Marketing
At DataFisch, marketing isn’t just a service — it’s a discipline rooted in real product experience. With a strong foundation in category management and product marketing, founder Audrey Henning brings deep insights from both the buying and branding sides of the industry. Having managed product lifecycles end to end, she understands what it takes to position, launch, and refine offers that truly resonate.
Building on that expertise, DataFisch combines classic marketing with modern digital strategies. Our team structure ensures that every campaign is supported by the right skill set – blending strategic thinking, creative execution, and data-driven precision.
Over the years, DataFisch has become a trusted marketing partner for entrepreneurs, supporting them as they launch their ventures. From setting up brand identities and refining messaging to aligning communications and shaping strategic direction — we help transform ideas into campaigns with impact and clarity.
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